Welcome to Giving Journeys – helping you raise more and build stronger supporter relationships.
We’re a fundraising and communications agency that helps not-for-profits grow deep supporter relationships and create high-impact fundraising and marketing campaigns.
WHAT OUR CLIENTS SAY
“When it comes to digital communications, copywriting and fundraising, you deliver the highest quality results every time!”
“The comms you’ve produced have hit the right balance with our messaging – thank you for helping us bring this to life!”
“I wanted to thank you – you’ve done such a beautiful job. I think this could be one of our most powerful supporter campaigns yet!”
OUR SERVICES
STRATEGIC MARKETING & COMMUNICATIONS
We help you take a more intentional approach to your communications – aligning your messaging, timing and channels to support your marketing and fundraising goals.
Whether you’re preparing a major campaign, developing a key impact update, or planning year-round engagement, we bring strategy and storytelling together to help you build stronger supporter relationships and communicate with purpose.
Backed by years of fundraising and communications experience, we’ll help you deliver the right message, to the right people, at the right time.
Strategy
We provide a detailed review of your current marketing and communications followed by recommendations you can implement to help you improve engagement immediately and in the long-term.
Communications plan
We’ll prepare a ready-to-use, 6-12 month communications plan tailored to your campaigns, appeals, and supporter journeys. Keeps your messaging consistent, timely, and aligned with your fundraising goals.
Copywriting
Our experienced team write compelling, supporter-focused content, designed to inspire action – from website content to impact updates and campaign materials. Written in your voice and built for your platform.
Regular reviews
We’ll make sure your marketing and comms campaigns are performing as planned. We track key metrics, review content, and recommend adjustments to keep engagement and results on track.
DONOR JOURNEYS THAT BUILD LASTING RELATIONSHIPS
Every message is designed to build trust, deepen connection, and strengthen the relationship between you and the incredible donors who make your work possible.
Ready to move beyond generic messages and create truly memorable supporter communications for every stage of your supporter’s journey? Let’s chat.
Supporter-centric
We take the time to get to know your supporters – what motivates them, why they give, and how they like to communicate with you.
Goal-driven
We map out your supporter journeys from beginning to end – from acquisition and renewal, to welcome, reactivation, upgrade and more.
Highly engaging
Our expert copywriters create engaging journey comms that form deep connections with the hearts and minds of your supporters.
Built for your platforms
No matter what software or email marketing tool you use, we’ll help maximise the features of your platform to ensure maximum impact.
HIGH-IMPACT FUNDRAISING CAMPAIGNS
From major annual appeals to emergencies and more, we can help plan, write, and deliver high-impact fundraising campaigns based on years of fundraising experience.
We’ll work with you to shape a clear campaign strategy, create compelling print and digital content, and time every message for maximum engagement.
Your campaigns are designed to work seamlessly with your donor journeys and other communications plans, so every touchpoint feels connected and part of a complete, results-driven strategy.
Fundraising strategy
We can work with you to develop a fundraising strategy that connects your campaigns, events, and donor journeys into one clear plan – helping you focus resources, engage supporters, and grow income year-round.
Campaign development
We’ll help plan major campaigns throughout the year – shaping the campaign proposition, key messages, and communications to maximise engagement and generosity online and in print.
Copywriting
With over 100 campaigns under our belts, we know how to write compelling, supporter-focused copy for every touchpoint of your campaign – ensuring your message is consistent, on-brand, and designed to inspire action.
Digital support
Need help with your digital setup? We can help create and build campaign landing pages, integrate donation tools, and configure automation – making it easy for supporters to give.
PEER-TO-PEER JOURNEYS THAT MAKE FUNDRAISING MORE FUN
We’ve crafted over 4500 emails for 150 peer-to-peer events!
At Giving Journeys, we design peer-to-peer event journeys that motivate, inspire, and keep fundraisers connected to your cause from the moment they sign up to long after the event ends.
Whether you need help choosing your platform, honing your key messaging, mapping your journey, or writing emails that lead to real action, we know how to create peer-to-peer event journeys that deliver outstanding results.
Event driven
Whether it’s a bike ride, baking challenge, running race, or something else, we’ll ensure your audience is excited for the journey ahead.
Fundraising focused
We draw on decades of fundraising experience to ensure your participants raise as much as possible for your organisation.
Crafted for connection
Peer-to-peer events depend on friends and family chipping in. We’ll help your participants encourage generosity from those around them.
Fun + fundraising
We weave energy, humour, brand messaging, case studies and calls-to-action for a balanced journey with a fundraising focus.
TRAINING & COACHING
If your team is ready to take ownership of your donor journeys, fundraising, marketing or supporter communications – but just needs the right support – we’re here to help.
Our coaching and training sessions are practical, personalised and focused on the same things we do for clients every day: developing strong messaging, mapping supporter journeys, writing better content, and delivering campaigns with confidence.
Whether you’re a solo fundraiser or communications specialist, part of a growing team, or running a wider training program, we’d love to help you achieve your goals.
1:1 Coaching
Individual support tailored to your specific role, goals and challenges. Great for comms leads, fundraisers or anyone wanting to develop their strategic communications skills. Delivered in-person or online.
Team Workshops
Practical, interactive sessions for your whole team – focused on core topics like messaging, supporter journeys, fundraising comms and supporter experience. Delivered in-person or online.
Online group coaching
Learn how to plan, write and improve your supporter communications, with expert input, peer learning, and built-in accountability. Delivered online throughout the year.
On-demand training
Short, practical video modules you can watch anytime. Learn how to sharpen your messaging, map out supporter journeys, and write better emails – at your own pace. Delivered online – coming soon.
CASE STUDY: How we helped FightMND increase engagement by 40%
When FightMND set out to deepen supporter relationships, we created a powerful new welcome series to engage both new and existing audiences.
By combining data insights with emotional storytelling from voices like co-founder Neale Daniher AO, the CEO, and impacted families, we crafted a journey that resonated deeply.
The result: A sustained 40% lift in open rates across the entire series – helping to turn new connections into loyal supporters.
CASE STUDY: How we helped PIF increase peer-to-peer event income by 23%
When the Property Industry Foundation wanted to grow their flagship peer-to-peer event, Steps for Homeless Youth, they invited Giving Journeys to help develop a highly engaging and segmented supporter journey.
We created a series of 30 emails and text messages that helped improve signups, motivated participants to fundraise in their community, and cheered them on from beginning to end.
The result: A huge 23% lift in income to help PIF build more homes to support at-risk young people.
Book a free strategy call
Every great supporter relationship starts with a conversation.
In your free strategy call, we’ll explore your goals, challenges, and opportunities – whether that’s building a high-impact donor journey, creating a year-round communications plan, planning your next fundraising appeal, or training up your team.
You’ll leave with practical ideas you can put into action right away, and a clear picture of how we can work together to engage supporters, raise more, and grow your impact for the long-term .