Welcome to Giving Journeys, experts in peer-to-peer fundraising event communications.
We write inspiring supporter journeys that have helped Australian and NZ charities raise tens of millions of dollars through more than 150 events.
When your supporters are giving their all, we’ll help them feel valued, inspired, and excited to raise more!
“I wanted to thank you – you’ve done such a beautiful job. I think this could be one of our most powerful supporter journeys yet!”
“The comms you’ve produced have hit the right balance with our messaging – thank you for helping us bring this to life!”
“When it comes to digital communications, copywriting and social media, you deliver the highest quality results every time!”
Fundraising events
Event participants
JOURNEY COMMS
Funds raised
WHAT IS A GIVING JOURNEY?
A Giving Journey is a series of personalised communications sent to your event audience. It begins from before they sign up, runs throughout the build-up to your event, and all the way to post-event celebrations.
Every email, SMS, and social message in your Giving Journey is designed to foster deep connections and memorable moments, leading to higher engagement and stronger fundraising results.
Every message you need
We’ll write everything you need for every stage of the journey from acquisition and renewal, to connection, gamification, and post-event.
Content they’ll love
Highly engaging journey comms for your peer-to-peer event including EDMs, texts, social posts, forward-to-friend, and web copy.
Audience segmentation
We’ll include variable copy for any audiences that require extra special treatment, such as loyal participants or high value supporters.
Built for your platforms
Whether you’re on Funraisin, Raisely, or something else, we’ll help maximise the features of your favourite fundraising platform.
WALK, BAKE, SKIP … FUNDRAISE!
Giving Journeys are written by experienced fundraisers who are on the journey with you.
You’ve put the hard work into creating an event your participants will remember – a Giving Journey can help you make the most of it.
We’ll motivate your participants by crafting messages that connect them deeply with your cause, reward them for their fundraising efforts, and employ best-practice fundraising techniques and gamification strategies.
Event driven
Whether it’s a bike ride, baking challenge, running race, or something else, we’ll ensure your audience is excited for the journey ahead.
Fundraising focused
We draw on decades of fundraising experience to ensure your participants raise as much as possible for your organisation.
Crafted for connection
Peer-to-peer events depend on friends and family chipping in. We’ll help your participants encourage generosity from those around them.
Fun + fundraising
We weave energy, humour, brand messaging, case studies and calls-to-action for a balanced journey with a fundraising focus.
CLICK, SHARE, BE REWARDED
Make your event a ton of fun – even before the big day kicks off!
As part of each journey, we’ll draw on the power of social sharing and gamification available in your platforms to expand reach and reward fundraising.
Journey emails include calls to action like sign up, invite a friend, share on socials, collect a badge, make a donation and more.
It’s all about creating content that engages your participants and drives meaningful action.
We’d love to hear about your event!
Let’s work together to develop event comms that your participants look forward to receiving, from a team that have taken the journey many times before.