Planning a peer-to-peer (P2P) fundraising event? One of your first big decisions is choosing the right fundraising platform. And it’s not just about collecting donations – your platform plays a huge role in shaping your participants’ experience from the moment they sign up.
Two of the strongest contenders are Raisely and Funraisin. They’ve both been built with the complexities of peer-to-peer fundraising in mind – and more importantly, with the supporter experience at the centre.
What makes a great P2P platform?
Not all fundraising platforms are created equal. Many of the simpler, plug-and-play options are fine for one-off giving pages or small charity challenges. But for larger-scale events that involve multiple participants, team fundraising, and ongoing engagement – you need something more powerful.
Here’s what to look for in a platform:
- Customisation – Can you tailor the experience to suit your brand and messaging?
- Automation – Can it trigger communications based on supporter activity?
- Personalisation – Does it support PURL technology that makes supporters feel special?
- Data insights – Can you track fundraising milestones and identify when someone needs a nudge?
- Support for teams – Can fundraisers join or create teams easily?
- Donation experience – Is it smooth, secure and mobile-friendly?
- Integrations – will your existing tech play well with your chosen platform?
Why we rate Raisely and Funraisin
We’ve worked with both Raisely and Funraisin across dozens of events, and here’s why they stand out:
- They’re purpose-built for fundraising, which is the ultimate goal of your event.
- They offer smart automation options – like triggering an email when someone hits 50% of their goal.
- They support dynamic dashboards, progress tracking, and personalisation at scale.
- They’re actively evolving, with support teams that understand the sector.
In short: they help charities run more sophisticated, supporter-friendly events – without needing a full-time developer in-house.
Supporter journeys are part of the platform equation
A great platform should make it easy to create an excellent supporter journey. That means:
- Triggering personalised messages based on activity
- Sending reminders, nudges and celebration emails at the right time
- Delivering a cohesive experience that makes fundraisers feel seen and supported
Platforms like Raisely and Funraisin give you the flexibility to build out these journeys – and when paired with the right comms strategy, they’re a powerful combo.
But wait – what about the others?
Yes, there are other platforms out there. Some are simpler, some are cheaper, and some might even seem easier to set up. But many lack the flexibility and features that make a real difference in peer-to-peer fundraising.
Especially if you’re running a flagship campaign or looking to grow your event year-on-year, choosing a platform that supports an exceptional supporter experience is worth the investment.
Need help navigating your options?
We don’t just plug in content – we help you design end-to-end supporter journeys that work with your platform, not against it. If you’re weighing up which platform to use, or already on Raisely or Funraisin and want to make the most of it, we’d love to help.
Book a free discovery call or drop us a message – and let’s set your event up for success from day one.