You’ve launched your peer-to-peer event. The sign-ups are rolling in. Everyone seems pumped and things are looking good, but then…
Some fundraisers stall. Others stop altogether. The excitement fizzles. The fundraising slows. You’re left wondering what went wrong.
The truth is, getting people to register is just the beginning. Keeping them engaged through the whole journey – from sign-up to event day and beyond – is where the magic (and the fundraising dollars) really happen.
Why fundraisers disengage
Fundraising can be daunting, especially for people who haven’t done it before. Even the most passionate supporters can lose momentum when they:
- Don’t know what to do next
- Forget why they signed up in the first place
- Feel like their efforts aren’t making a difference
- Experience “fundraiser’s block” – unsure how to ask for donations
- Simply get busy and distracted by life
The good news? A thoughtful, well-timed supporter journey can prevent most of these issues before they start.
Here’s how to keep them connected – and fundraising
We’ve written thousands of emails for supporter journeys across more than 150 peer-to-peer events. Here’s what consistently works to keep fundraisers engaged:
1. Nail the welcome
First impressions matter. A warm, personalised welcome email (or series) sets the tone for the whole journey. Don’t just say thanks – help your supporter take their next step with confidence. Think: page personalisation, first donation, sharing their link.
2. Create a rhythm of communication
Don’t go silent after the welcome. A consistent cadence of short, helpful emails and SMS messages keeps the energy up and the event top-of-mind. These should feel like friendly nudges, not marketing blasts.
3. Celebrate progress
Milestones – like a first donation or hitting 50% of their goal – are powerful engagement triggers. A quick “Well done!” or digital badge can go a long way in making fundraisers feel seen and encouraged.
4. Make fundraising feel doable
Break it down. Offer one clear tip or action per message. For example: “Ask 3 friends today” or “Post a photo to your fundraising page.” People are more likely to take action when they’re not overwhelmed.
5. Tell them why it matters
Don’t assume they remember the impact. Remind them regularly how their efforts are helping your cause. Include short stories, testimonials, or specific examples of where the funds go. Emotional connection drives action.
6. Bring the community vibe
Fundraising can feel lonely, but it doesn’t have to. Share stats (“You’re one of 800 amazing people taking part!”), highlight standout fundraisers, or invite them to join a Facebook group and share a photo.
7. Keep it going after the event
Engagement doesn’t end at the start line. A post-event message that says more than “thanks” can turn a one-time fundraiser into a loyal, long-term supporter. Show them their impact. Invite feedback. Keep the door open.
Your journey matters as much as theirs
When charities take the time to craft a journey that supports their fundraisers every step of the way, the results speak for themselves – more donations, deeper engagement, and fundraisers who actually want to come back next year.
If you’re ready to create a smarter, more supportive experience for your fundraisers, get in touch. We’ll help you build a journey that keeps people moving, raising, and feeling great about being part of your cause.