We create donor journeys that help every supporter feel like the most valued member of your team
It’s time to move beyond generic thank you messages. At Giving Journeys, we develop donor journeys that build trust, deepen connection, and strengthen the relationship between you and the incredible donors who make your work possible.
By putting the donor experience first, we create truly meaningful journeys that help charities and not-for-profits:
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Boost retention rates
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Increase regular giving sign-ups
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Grow donor lifetime value
- Make each supporter feel like a VIP
Our approach blends fundraising psychology, behavioural triggers, and authentic storytelling to keep supporters engaged, inspired, and happily giving for the long haul.
Welcome journeys
That first “hello” is your one (and possibly only) chance to set the tone for everything that follows. We’ll help you roll out the welcome mat with a series of messages that make new donors or subscribers feel genuinely appreciated, part of your community, and excited to stand alongside you.
A great welcome journey doesn’t just thank them for giving – it invites them into your story. It might start with a heartfelt thank-you email, follow with a behind-the-scenes look at your work, introduce them to a beneficiary story, and invite them to take a small next step (like following you on social media or reading your latest impact report). We’ll help you map out each touchpoint so your new supporters go from “I like this cause” to “I’m proud to be part of it.”
Regular giving journeys
Regular givers are the heartbeat of your organisation – committed partners who you can depend on every month. We create journeys that celebrate their commitment, keep them inspired, and encourage further support in a way that feels natural, personal, and relational.
A strong regular giving journey might include a warm welcome to your “inner circle,” personal impact updates that show exactly what their monthly gift is making possible, stories that deepen their emotional connection, and occasional, well-timed invitations to increase their gift or support in other ways. The aim is to make them aware that everything you do is only possible thanks to their generosity.
Donor upgrade journeys
Sometimes the biggest opportunity to grow your income isn’t finding more donors – it’s helping existing supporters take the next step. We design upgrade journeys that make those moments feel natural, personal, and inspiring, so donors are excited to give more, not pressured into it.
A great upgrade journey celebrates the donor’s history with you, shows the extra difference they could make, and makes it easy to say “yes.” It might start by thanking them for their past impact, follow with a powerful story or urgent need, and offer a clear one-click way to increase their gift. We’ll help you time each message so the invitation feels like the obvious next chapter in a relationship they already value.
Reactivation journeys
When a donor stops giving, it’s rarely because they’ve stopped caring. More often, life simply gets in the way. We’ll create reactivation journeys that rekindle the connection, remind them why they gave in the first place, and make it easy to come back on board.
A great reactivation journey feels like an open door, not a guilt trip. It might start with a warm “we miss you” message, follow with an update on what’s been achieved since they last gave, and share a story that reignites their passion for your cause. We’ll help you plan each touchpoint so it feels like a personal invitation back into a community they once valued — and still belong in.
Legacy giving journeys
Leaving a gift in a Will is usually the result of years of connection and trust. We create legacy giving journeys that nurture relationships over time, planting seeds gently and respectfully so supporters feel inspired to consider making this extraordinary commitment.
A great Gifts in Wills journey balances inspiration with reassurance. It might share heartfelt stories of impact made possible by past bequests, introduce the people behind your work, and offer practical guidance on how to leave a gift. We’ll help you create touchpoints that feel personal and considerate, showing supporters that their legacy can create lasting change for the cause they care about most.
Bespoke journeys
We can design and build customised journeys to meet the specific needs of your organisation and audience – whether that’s nurturing volunteer relationships, converting advocates to donors, or running rapid-response updates during a crisis.
A great custom journey starts with your goal and your supporter’s perspective. It might recognise a giving milestone, share a behind-the-scenes update with advocates, guide volunteers toward new opportunities, or connect event attendees with your wider work. Whatever the purpose, we’ll help you map out thoughtful, well-timed touchpoints that feel personal, relevant, and worth opening every time.
CASE STUDY: How we helped FightMND increase engagement by 40%
When FightMND set out to deepen supporter relationships, we created a powerful new welcome series to engage both new and existing audiences.
By combining data insights with emotional storytelling from voices like co-founder Neale Daniher AO, the CEO, and impacted families, we crafted a journey that resonated deeply.
The result: A sustained 40% lift in open rates across the entire series – helping to turn new connections into loyal supporters.
WHAT OUR CLIENTS SAY
“I wanted to thank you – you’ve done such a beautiful job. I think this could be one of our most powerful supporter journeys yet!”
“The comms you’ve produced have hit the right balance with our messaging – thank you for helping us bring this to life!”
“When it comes to digital communications, copywriting and social media, you deliver the highest quality results every time!”
Book a free strategy call
Every supporter interaction is a chance to strengthen a relationship, inspire generosity, and keep your cause top of mind.
Whether you need a welcome journey that turns first-time donors into lifelong advocates, an upgrade journey that grows your regular giving program, or something completely tailored to your organisation, we’ll help you map every step.
Let’s work together to create supporter experiences that feel personal, inspiring, and crafted to make your donors feel like the champions they truly are.