We help you use strategic marketing and communications to drive deeper engagement and support
Consistent, well-planned communications strengthen relationships, keep your cause front of mind, and lay the groundwork for stronger fundraising results all year round.
We’ll help you take a strategic approach to your donor communications – from email updates to impact stories and social content:
- Dive into your data to uncover gaps and opportunities
- Create a year-round communications plan that aligns with your fundraising goals, supporter journeys, and key moments
- Write and manage your communications to ensure consistency
Backed by years of fundraising and communications experience, we’ll help you deliver the right message, to the right people, at the right time.
Marketing and comms strategy
We’ll review your current communications strategy and marketing content to see what’s working well and where there’s room to improve.
We’ll look closely at everything you’re sending to your supporters – from print materials and social posts to emails, web content, and fundraising appeals.
You’ll receive practical, easy-to-implement recommendations you can start using straight away to lift response rates, boost engagement, and build a stronger, more consistent connection with your supporters across every channel.
Communications calendar
We’ll work with you to prepare a 6–12 month communications plan tailored to your campaigns, appeals, events, and supporter journeys.
Your calendar will outline key dates, themes, and messages across all your channels – print, email, social, and web – so you always know what’s going out and why. This keeps your communications consistent, timely, and aligned with your fundraising goals. It also takes the stress out of last-minute content creation, helps you balance different types of messages, and ensures your supporters hear from you at the moments that matter most.
Copywriting
Once your calendar is in place, we can write compelling, supporter-focused communications that inspire action and build trust.
From e-newsletters and event invitations to impact updates and heartfelt thank-yous, every message will be crafted in your voice, with your audience in mind, and optimised for your chosen platform. We focus on writing communications that people want to read – and once they do, they’ll be motivated to click, give, share, or take that next step in their relationship with your cause.
Communications reviews
We’ll review your marketing and communications to make sure they’re performing the way you want them to, and delivering on expectations.
That means tracking key metrics like open rates, click-throughs, and donations, and reviewing your content to see what’s resonating with your audience. You’ll get straightforward recommendations to tweak content, adjust timing, refine your calls-to-action, or test new approaches – so your communications stay relevant, engaging, and effective over time, and your results keep improving.
CASE STUDY: How we helped PIF increase peer-to-peer event income by 23%
When the Property Industry Foundation wanted to grow their flagship peer-to-peer event, Steps for Homeless Youth, they invited Giving Journeys to help develop a highly engaging and segmented supporter journey.
We created a series of 30 emails and text messages that helped improve signups, motivated participants to fundraise in their community, and cheered them on from beginning to end.
The result: A huge 23% lift in income to help PIF build more homes to support at-risk young people.
WHAT OUR CLIENTS SAY
“I wanted to thank you – you’ve done such a beautiful job. I think this could be one of our most powerful supporter journeys yet!”
“The comms you’ve produced have hit the right balance with our messaging – thank you for helping us bring this to life!”
“When it comes to digital communications, copywriting and social media, you deliver the highest quality results every time!”
Book a free strategy call
Let’s make your communications work harder for your cause.
In a free strategy call, we’ll talk through your current marketing and communications plan – what’s working, and where there’s potential to connect more deeply with your supporters.
You’ll walk away with practical ideas you can put into action right away, and a clear sense of the next steps to grow your impact and strengthen your supporter relationships.