We create peer to peer event journeys that turn event participants into champion fundraisers
At Giving Journeys, we design peer-to-peer event journeys that motivate, inspire, and keep fundraisers connected to your cause from the moment they sign up to long after the event ends.
By putting the participant experience first, we create event communications that help charities and not-for-profits:
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Drive higher registration-to-fundraising conversion rates
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Keep participants motivated and on track to hit their goals
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Increase average fundraising totals
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Build long-term loyalty beyond the event
Our approach combines proven fundraising strategies, behavioural insights, storytelling to keep people engaged, proud of their impact, and excited to come back year after year.
Journey strategy
If you need help with strategy, we’ll start by getting to know your organisation, your supporters, and what you’re hoping to achieve through your peer to peer fundraising event.
Together, we’ll nail down your goals, get clarity on how your event works, and start working on the the key messaging you’ll use to encourage signups and promote generosity.
We’ll also make decisions about which fundraising platform you’ll use, and identify the key moments and milestones to include in your journey.
Journey mapping
Journey mapping is about creating the path your participants will follow – from acquisition and retention through to engagement, trigger-based rewards, and those gentle nudges that help build momentum.
We’ll design a clear plan for every email, SMS, social post, and in-platform update, so nothing’s left to chance.
Each message will have a job to do, whether it’s helping participants land their first donation, celebrating a milestone, or sharing a story that connects them to your cause.
Copywriting
Before we write a single word, we’ll help you nail the key messaging for your event – the phrases, stories, and impact points that will carry through every touchpoint. From there, we’ll write every email, SMS, page update, and celebration message so the whole journey feels connected, consistent, and true to your cause.
We’ll tailor the tone and content for different participant groups – because what motivates a first-time fundraiser is different to what inspires a returning champion. We’ll also bring in different voices to keep things fresh and relatable, from the upbeat event manager to the people whose lives are changed by the funds being raised.
Platform management
A great event needs the right home. We can design and build your event site on Raisely, WordPress, or your fundraising platform of choice, making sure it’s inviting, easy to use, and built to get results.
We’ll set up automation so the right message lands at the right time, add gamification features like leaderboards, badges, and milestone celebrations, and make sure everything works smoothly in the background.
From pre-launch to the last wrap-up email, we can take care of the tech so you can focus on running an amazing event.
CASE STUDY: How we helped PIF increase peer-to-peer event income by 23%
When the Property Industry Foundation wanted to grow their flagship peer-to-peer event, Steps for Homeless Youth, they invited Giving Journeys to help develop a highly engaging and segmented supporter journey.
We created a series of 30 emails and text messages that helped improve signups, motivated participants to fundraise in their community, and cheered them on from beginning to end.
The result: A huge 23% lift in income to help PIF build more homes to support at-risk young people.
WHAT OUR CLIENTS SAY
“I wanted to thank you – you’ve done such a beautiful job. I think this could be one of our most powerful supporter journeys yet!”
“The comms you’ve produced have hit the right balance with our messaging – thank you for helping us bring this to life!”
“When it comes to digital communications, copywriting and social media, you deliver the highest quality results every time!”
Book a free strategy call
Need help creating a compelling supporter journey for your peer-to-peer event?
Not sure which platform you should use, or what you should say to encourage more signups and donations?
Let’s work together to create participant experiences that feel personal, inspiring, and crafted to make your fundraisers feel like the champions they truly are.