How we help Well Foundation build stronger donor relationships and raise vital funds for New Zealand hospitals
The Challenge:
Well Foundation is the official charity for North Shore and Waitākere Hospitals, raising funds to support better healthcare experiences and outcomes across the region.
With major public appeals, community fundraising, regular giving and corporate partnerships, the team needed flexible support across fundraising strategy, campaign communications, supporter engagement and technology.
Well Foundation invited Giving Journeys to provide ongoing strategic, creative and technical support across its fundraising program.
The Solution:
We began by helping Well Foundation develop automated communications to welcome new supporters, thank them for their generosity and encourage them to continue their support into the future.
We have also helped shape major public appeals for important healthcare projects, along with seasonal, tax time and ongoing fundraising campaigns.
Alongside this strategic and creative work, we provide specialist Raisely and Keela support.
We help the team improve donation pathways, develop fundraising pages, plan data and field mapping, create audience segments and use automation to deliver more timely and relevant supporter communications.
By bringing strategy, copy, supporter journeys and technology together, we help create a more connected fundraising experience from the first campaign message through to donation and ongoing engagement.
The Results:
Our partnership has given Well Foundation additional specialist expertise and capacity across its fundraising program.
The team can draw on Giving Journeys to help shape a campaign from its earliest stages, develop the communications required to bring it to life and solve the practical challenges involved in delivering it through Raisely and Keela.
Supporters receive clearer campaign messages, smoother donation experiences and thoughtful communications that welcome them into the Well Foundation community.
The result is a more strategic and connected approach to fundraising, helping Well Foundation inspire generosity and raise support for better healthcare across North Shore and West Auckland.
Looking for a fundraising partner who can connect strategy, communications and technology? Contact us today to find out how Giving Journeys can help.
Giving Journeys has become a trusted extension of our team. They understand both fundraising strategy and the practical work required to bring a campaign to life, from developing compelling communications to helping us get more from Raisely and Keela. Their support gives us access to specialist expertise when we need it, while always feeling collaborative, thoughtful and tailored to our goals.