There are some excellent peer-to-peer fundraising platforms out there like Funraisin and Raisely. They make it easy to launch events, track progress, and manage donations at scale.
But a great platform doesn’t automatically mean a great fundraiser experience. And that experience – how supported, seen, and inspired someone feels as they fundraise – is what determines whether they stick with it, and how much they raise.
It’s easy to fall into a “set-and-forget” mindset once the tech is sorted. But here’s the truth: platforms are the foundation. The human connection is what brings it to life.
Fundraising is personal – your comms should be too
Most people don’t sign up to a P2P event because they love filling out forms or watching a progress bar. They join because they care. Maybe they’ve lost someone. Maybe they want to make a difference. Maybe they’re just doing something fun with friends – but they still want to know their efforts matter.
The comms they receive along the way shape how they feel about the whole experience. Are they just another number in the system – or a valued part of something meaningful?
What “just the platform” messaging looks like
We’ve seen our fair share of automated platform emails that go something like this:
- “Thanks for signing up!” (no warmth, no context)
- “You’ve raised $0 so far.” (cool, thanks?)
- “The event is in 7 days.” (…and?)
Technically functional? Sure. But do they make the fundraiser feel connected, supported or inspired? Not really.
These kinds of messages miss the opportunity to:
- Build a genuine connection with your cause
- Reinforce the specific impact of their efforts
- Help people overcome common fundraising roadblocks
- Celebrate small wins and milestones
- Feel part of a geniunely awesome community
The fundraiser experience is shaped by every touchpoint
Every email. Every SMS. Every social post. They’re not just reminders – they’re opportunities to create momentum, motivation and meaning.
In a great fundraiser experience, communications are:
- Timely – delivered when the supporter needs them most
- Empathetic – written with the fundraiser’s experience in mind
- Actionable – clear about what to do next
- Impact-focused – always connecting effort to outcome
The difference it makes
We’ve worked on over 150 peer-to-peer event journeys. The campaigns that deliver a truly great fundraiser experience don’t rely on default platform messages. They think intentionally about the human on the other end of every message.
Those campaigns raise more. Retain more. And leave supporters with that golden post-event feeling: “I’d do that again.”
Ready to go beyond the basics?
If your supporter journey is mostly default emails and you’re hoping for more – more engagement, more connection, more fundraising – we can help.
Book a free discovery call or drop us a line and let us know more about your upcoming event.